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MailChimp: Yay or Nay? Its Pros and Cons for Email Marketing

Updated: Dec 5, 2023

Is Email Marketing still important?

As other digital marketing strategies like SEO, PPC, and SMM have evolved, one question keeps coming up is. Is email marketing still important?

The short answer? Yes.

Email marketing remains a direct and effective way of connecting with your audience, nurturing them, and turning them into customers.

Email Marketing is a direct and effective way to connect

And with digital advancements, email marketing is easier than ever! One of the most popular email marketing tools you’ll come across is MailChimp.

In this article, we’ll be reviewing the pros and cons of using MailChimp for email marketing.

MailChimp for Email Marketing: The Pros and Cons

Let's take a look at both the advantages and disadvantages of using MailChimp.

The Pros

It's easy to use

No JavaScript, HTML, or CSS expertise is necessary to create customized email campaigns on MailChimp. It features an easy-to-use web builder that allows you to develop your campaigns even without any coding experience.

MailChimp also features a user-friendly, easy-to-navigate interface. It comes with ready-made layouts and themes for your emails, suitable for various purposes and occasions.

Email automation

One of the biggest reasons behind MailChimp’s success is its intuitive automation features. It allows you to plan the entire customer journey through its automation triggers.

Plus, the automation feature isn’t exclusive to just email marketing. You can also set automation for Facebook ads, Instagram, and more!


It can get quite expensive

If you have less than 2,000 subscribers and send less than 10,000 emails per month, you can use MailChimp for FREE.

But, as your email list grows, it can get quite expensive. While they offer a generous free plan, their subscription plans are quite expensive compared to other email marketing tools.

Limited automation

While MailChimp owes its success to its intuitive automation features, it also comes with downsides. Although MailChimp’s autoresponders are quite good, it disappoints when it comes to more advanced automation.

Plus, since it lacks a workflow editor, so managing the steps in each automation can get quite hard.

New to Email Marketing and MailChimp?

If you’re just starting, thinking about email marketing tools like MailChimp may be overwhelming. The last thing you want to think about is how to handle your email campaigns.

This is where our virtual assistant team can help you.

As a virtual assistant for online coaches, business coaches, social media coaches, and other entrepreneurs, we can help you set up and launch a successful email marketing campaign. You no longer have to worry about running your email campaigns – we’ll handle it for you!

Looking to launch an email campaign for March – or the succeeding months? Contact us today and let’s start creating that targeted and persuasive email campaign to draw in your target audience!

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