3 Online Marketing Trends to Try in 2021

Updated: May 19

Launching a business in 2021? If so, you should know by now how crucial it is to know and hop on what’s trending. 2020 has revolutionized the way businesses run their game. The internet has become ground zero for many business marketing and operations.


As 2021 comes near, we’re here to dish out the top 3 marketing strategies to help you get ahead of the marketing curve.



LIVE STREAMS


Have you noticed how live streams have grown in popularity over the past year? Small entrepreneurs to giant companies have made it a point to do a live stream when launching. Some even sell their products through a live video! You guessed it - it’s because everybody is at home!


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The best part about live streams is that anyone can do it. You don't need heavy equipment or a fancy production team to execute one. Grab your phone, prepare your content, go on Facebook Live, and voila! Introduce your brand to the world, real-time.

USER-GENERATED CONTENT


It seems like a heavy term but it’s not. By definition, a UGC is any content (image, text, video, etc.) created by customers rather than brands. This is a strong strategy for marketing because of its unbiased content. Don't you just appreciate authentic advertising more than traditional ones?


User-generated content allows the customers to take a peek at what they’re going to get. Its core purpose is to prompt purchasing decisions. User-generated content drives better results in sales. So, don't be afraid to make your own posts on social media and other platforms. You'll make sure to get those good reviews in no time!

VIDEO MARKETING


Nothing brand new here. Video as a format has been around for a very long time. Compared to taking a photo of your product, making a whole video about it is, of course, a lot more expensive. Or maybe not, if you’re creative like that. You can also learn how to edit your videos from tutorials online!


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Whether you're down to splurge or not, it's best to include video content in your marketing plans for 2021. Video marketing just has a way of connecting with your audience that other media can’t. Plus, think of the potential of your content going viral!

The Takeaway


There’s no one-size-fits-all approach to market your brand. Your marketing strategies must depend on your target audience and your brand’s goals. This is why it's important to try out different online marketing strategies. This is a great step to help you solidify your brand image and have a strong online presence. You will drive engagement from your target audience, too!


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Do you still feel like you don’t have enough time to create marketing content for your brand? Why not outsource a full virtual assistant team to do all that marketing work for you? Send us a message now!

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