The Proven Impact of Being Too Sales-y (And How to Avoid It!)
Updated: May 19, 2022
We're in this line of business because we want to generate sales. There's absolutely nothing wrong with promoting your products or services. But when will you know it's too much?
There are a lot of signs to know whether you are becoming too sales-y or not. Here is a summary of those signs that you should look out for:
All you talk about is your product/service
When you're not customer-centric
Your claims remain as claims
Have you done any of the signs listed above? If so, are you willing to change that? Being too sales-y has its impact on your clients and your business as well.
The proven impact of it is that you lose your valuable clients. Nowadays, no one wants someone who only cares about selling their products or services. In this blog, we've listed tips that you can use to avoid being too sales-y.
1. Establish trust
This is very important in every aspect of a business. The first thing that comes to a client's mind is, "Can I trust this person?".
One way to establish trust is to never lie to your clients! We all know that lying is not a good trait. This will also affect your business for a long-time. Clients talk to other clients - you don't want to be labeled as someone who lies about their services.
Thinking about just closing that deal or reaching your quota won't get you far. Your client will think that you don't care about what they have to say. If you always have that point of view, you will lose clients.
You need to be able to listen to what your client has to say. In this way, you can focus on that and think about a more effective solution for them. If you keep that attitude, you will eventually close any deal with clients.
3. The 80/20 Rule
This 80/20 rule talks about how you present your content on social media. The 80% is dedicated to educating, entertaining, and engaging with your audience. This will make them more drawn to you and your future content! It's giving value without hoping for something in return.
Make them engage more with you, and they might want to work with you without having to ask!
4. Create quality content
Creating great quality content is a big plus! This captures the attention of your audience, and they might come back for more! This will also help build authority online. Your audience will think that you are an expert. This will help your business be a credible place to get information.
It's okay if you don't have enough content for everyone. You can still have contents that are aligned with your brand. A virtual assistant can help you with that!
No one wants someone who only cares about their business. Clients look for someone who cares about their goals and visions - someone who could really bring something to their respective businesses. If you become that ideal provider for a lot of clients, doors will open up for you!
Do you think you can't do these all at once? Contact us now as our virtual assistant team can provide you the services you need!