Updated: Feb 16
Do you LOVE making videos for your content, yet find it too expensive or time-consuming? Did you know that there's a way you can make the most of this investment? How? Easy! By repurposing your content!
What does it mean to repurpose content?
Repurposing content means reusing existing content into different formats for different marketing channels. This allows you to target your audiences again in different ways. At the same time, it helps you target new audiences on different platforms.
Why should you repurpose video content?
Taking your existing video content and reusing it elsewhere may sound like a lot of work. After all, you've spent a long time creating the original content. But, it’s definitely worth it.
The main benefits of repurposing your video content include:
Reach a new audience. You can reach a wider audience present in different mediums with content repurposing.
Save time. You may get the results you want by reusing existing content in new ways. That's a huge time-saver than creating new content.
Repurposing Video Content into Blog Posts
You can repurpose your video content in various ways. One way to do so is by turning it into a blog or social media post.
How exactly do you repurpose video content into blog posts? Do you have to watch the video and manually take down notes? No, not at all!
Getting the transcript of your video is the easiest way. In this case, look no further than Otter.ai!
Otter turns your voice conversations or video recordings into smart notes. With this tool, you can search and share those notes easily. Use Otter to take notes during interviews, transcribe podcasts and recordings, and more!
You can import audio and video files in different formats to Otter for transcription. These formats include MP3, MP4, AVI, WMA, M4A, MOV, WMV, MPG, WAV, and AAC. Here’s a step-by-step guide to help you:
Log in to your account at https://otter.ai/.
Click the ‘Import’ button at the top-right corner of the app.
-For mobile, import a file from the Cloud by downloading it first to your device and try again.
-For web, you can drag multiple files and drop them into the import pop-up window.
Choose a file to import.
-For mobile, the import will occur in the background. You can continue using the app immediately.
-For web, the import may take several minutes to finish. This depends on the file size and upload speed of your internet connection. Click ‘Done’ after import is complete.
Otter adds the imported conversations to the 'My Conversations' tab. Otherwise, it adds them to the Folder or Group where the import started.
Once Otter finishes processing the file, you can play back the recording. You can also see the transcribed version of the file and edit the conversation.
It’s that easy!
With only a few clicks, Otter.ai gives you a transcript of your video. You can use that transcript as reference when writing repurposed blog articles.
Are you repurposing your video content? What techniques and tools do you use?
New to repurposing video content and not sure where to start? Allow us to help you! As your virtual assistant, we can repurpose your video contents! Provide us with the video you want us to repurpose and we’ll handle the rest!