Updated: Apr 20
Do you ever get stuck thinking about your next post? Or, are you about to start but do not know where to begin? Content planning is a crucial part of any business. This 2021, it is time to spice up your content creation and plan it like a pro!
We have prepared a few tips to help you make the most out of your content planning.
1. Knowing your audience
This is the most vital part of your content planning. Try putting yourself into your reader's shoes to have a better understanding. It would teach you how effective your content is to them.
You can gear your content towards a variety of audiences. But— you have to make sure that you still stick to your niche.
2. Bringing something to the table
What does your audience get when they see your content? Ideally, your product or service should be something of interest to them. How can you get this message across? See yourself in your client's shoes and the answers will come to you naturally!
Tie it in with the solutions that your business brings for your customers. You should be adding value to their lives... and not sending them ads.
3. Knowing your goals
What is the purpose of your post? Is it to attract new consumers? To boost your social media presence? Having a concrete goal will be your guide in creating content.
These goals will also be the basis of your marketing strategy. It would help push your content AND business in the right direction.
4. Channels you will be using
With the different platforms available, it can get overwhelming, right? You have to pick and choose the right ones suited for your business.
Having the perfect platform for your business will maximize its potential. It can even reach your dream client! Do a bit of research to see where your target market is and start from there.
5. Content Management
Guilty of missing your intended posting schedule? Never again when plan ahead! Use apps to sort out your content for the days to come. Or, you can also have a dedicated social media manager to take care of things for you.
With a constant publishing schedule like that? Your audience will be at the edge of their seats, waiting for your nest post. Time to say hello to more prospects!
Content planning is a tedious task. You need to consider your audience, what they're into, what value you can give, and plan all that ahead of time! Phew, that's a lot
Still, it's not something that you can't do. Like anything else, it just takes practice. Once you have the right formula? Everything works like clockwork. (Besides, who says you can't repurpose your content?)
If you feel like you don't have enough time on your hands, delegate! You don't have to do all this on your own. Try looking into hiring a virtual assistant to help you get more tasks done in no time!