Assigning the task of writing and setting up an email newsletter to your virtual assistant (VA) can be challenging, especially when it comes to articulating your vision in a way that your VA understands. Miscommunication in this task can lead to wasted time and a loss of enthusiasm for your email marketing efforts.
Consider a scenario where unclear instructions result in an email newsletter that doesn't align with your brand or fails to convey your message effectively. This disconnect can lead to missed opportunities and a diminished passion for realizing your marketing goals.
In this blog article, we'll provide a straightforward guide on how to effectively delegate the task of writing and setting up an email newsletter to your VA, ensuring your marketing message is accurately and creatively communicated.
What You Need to Prepare:
Before delegating the task, gather the following data, information, and files to empower your VA in crafting an effective email newsletter:
Login Credentials to Your Email Marketing Platform (if you’re not comfortable sharing the actual logins, you can use Dashlane or LastPass)
Content for the Newsletter or if you want us to write the content, Information to Use when Writing the Content
References for Newsletter Design (color schemes, branding elements, etc.)
Any Special Offers or Promotions to Highlight
Target Audience and Segmentation Instructions
What to Send to Your Virtual Assistant:
Use this template to convey your email newsletter instructions:
Trello Title Card: New Task: Write and Set Up Email Newsletter
Hello there, My Amazing Virtual Assistant!
I have an important task for you – writing and setting up our upcoming email newsletter. Here are the details you'll need:
Login credentials to Our Email Marketing Platform: [Provide login credentials securely. Again, if you’re not comfortable sharing the actual logins, you can use Dashlane or LastPass]
Content for the Newsletter or if you want us to write the content, Information to Use when Writing the Content [Provide the link or attach the document]
References for Newsletter Design: [Attach or specify design preferences]
Special Offers or Promotions: [Detail any promotions to highlight]
Target Audience and Segmentation: [Provide instructions for audience targeting, which list in your email marketing platform to send the email to, etc.]
Please ensure the final email newsletter aligns with our brand identity and effectively communicates our message to the target audience.
Task Timeline Plan (IF CONTENT IS ALREADY PROVIDED)
I am endorsing this task to you today [insert date today].
I would like your initial or completed report by or before [initial deadline]
I will provide you corrections or feedback (if any) by [insert date you will send feedback to your VA]
This will then allow you to finalize the content and design by or 2 days before the intended publish date which is [insert final deadline].
Feel free to reach out if you have any questions or require further information.
Task Timeline Plan (IF CONTENT NEEDS TO BE WRITTEN)
I am endorsing this task to you today [insert date today].
I would like your initial or completed draft of the newsletter by or before [initial deadline]
I will provide you corrections or feedback (if any) by [insert date you will send feedback to your VA]
This will then allow you to set up the approved content and design to the marketing platform by or 3 days before the intended publish date which is [insert final deadline].
Feel free to reach out if you have any questions or require further information.
Deadlines and Task Limits:
Consider giving your VA at least one week before the intended send-out date to allow for edits and revisions. Clearly communicate any specific milestones or checkpoints for review during the newsletter creation process.
Effective communication with your VA is crucial for successful task delegation. We're keen to learn about the communication challenges you face in assigning tasks. Share your experiences by leaving a comment on this blog or emailing us at info@8point8.net. Your insights will guide our future articles and help address communication hurdles effectively.
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